Brand Identity · Digital Gallery · 2026
Framed
Art Gallery
The Brief
FRAMED was meant to be a gallery with no address at all, no rent, no fixed opening hours. Digital art gets the same room here as painting in a classic museum, just virtual and reachable by anyone.
The Approach
The logo shows a frame within a frame, slightly shifted, as if the picture is tipping off the wall. Paired with a lime yellow that wouldn't hang in any classic gallery. Across every material, the language stays short: 32 Artists, 70 Works, 4 Virtual Rooms, that's all it takes to get someone to click in.
Logo & WordmarkFrame within a frame
Business CardAva Linden, Curator & Creative Director
The best wall for this gallery is no wall at all.
Concept & Execution, Chiaro Creative